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AI is a huge buzzword right now and many companies have sprung up touting AI techniques as a panacea for every mobility-related problem imaginable. The suggestion is that AI is "the future" and that those who use simulation are behind the times or doomed to fail because of the higher cost and effort.

AI plays a key role in Aimsun's data-driven solutions, but we can also exponentially increase its value by combining it with simulation. When used together, AI and simulation can predict the outcome of previously unseen events and compare the effectiveness

of multiple possible response plans, forming the only viable solution for use cases such as real-time traffic management or bus reliability.


Gavin Bailey

Head of Business Development UK & Nordics at Aimsun Ltd

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